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AUTM President
Jon Soderstrom, Ph.D.
Managing Director
Yale University |
The AUTM Board of Trustees met July 23-24 in Boston immediately following the Eastern Region meeting. I had the pleasure of attending the Eastern Region meeting and it was excellent. I understand both the Central and Western region meetings were of equally high quality and all saw record breaking attendance. Thank you to the Region Vice Presidents and their committees for their tireless work and long hours putting together another round of outstanding events for the members.
As has become our practice, we set aside blocks of time to have in-depth discussion on some of the important issues that we face as professionals and as an organization. At this meeting, the Board focused on three primary areas of discussion: Communications, Defining the Profession and University-Industry relations. Here is a brief summary of these discussions.
We covered a lot of ground under the Communications header and thanks to the tremendous leadership of our VP for Communications, Kirsten Leute, the Board participated in its first facilitated branding discussion. The purpose of this discussion was to ensure that the AUTM brand experience consistently meets and exceeds member expectations and that the AUTM brand keeps its promise; that we set the AUTM brand apart by creating a unique relationship/ bond with members; that we provide members with meaningful benefits that can’t be found or substituted elsewhere; and that the AUTM brand is consistent in the way it looks, feels, talks and acts at all touch points.
This discussion brought consensus on what sets us apart: AUTM provides a global perspective on the unique nature of academic technology transfer that members can deploy no matter where they work.
Over the next 12 months and beyond you will start to see greater consistency and stronger messaging about who we are and what we do as well as more opportunities for our global membership to learn, share and grow.
One of the more significant changes will be a major renovation of the AUTM Web site. The Board wants the Web site to become AUTM’s premier communications tool. It will act as a source of information as well as a connection point for our community of members. Before the end of the year we will implement new social networking tools, easier navigation and fresher content. We have already begun to launch some of these new tools. This President’s Blog and Consider This are opportunities for members to discuss what is going on within AUTM and the profession.
The Board continues to refine our views about Defining the Profession. As an integrating theme for our work this year, you will continue to see this throughout much of what we do. In fact, this topic is the theme for the 2009 Annual Meeting. At this meeting, we focused on the issue of certification. The Technology Transfer profession worldwide is at something of a crossroads, with certification and accreditation schemes being proposed in a number of places. This could have dramatic implications for the profession and AUTM has a clear interest in these developments. This has challenged the Board to think through what role, if any, AUTM should play in this or other certifications programs.
As many of you know, the Licensing Executive Society (LES) launched their Certified Licensing Professional (CLP) program this year. LES has formed a separate entity, Certified Licensing Professional, Inc. that will manage the CLP program. Kathleen Denis from Rockefeller University is serving as the interim president of the Board of Governors for Certified Licensing Professionals, Inc. We asked Kathleen to join the Board discussion via telephone to present information about the program and answer many of our questions. Certified Licensing Professionals, Inc. has offered AUTM two seats on their Board of Governors. AUTM has agreed to accept these seats and will continue its discussions with Kathleen and others about CLP.
We believe that it is our role to represent the interests and needs of our members to LES and others who are developing these schemes and to help determine their value to our members. We would very much appreciate your views on certification and accreditation so that we can engage with these third parties and our partner technology transfer organizations around the world to ensure that the best possible provision is available to our members. Today, we will send out a short survey to members on this subject. Please take a few moments to complete the survey. Your input is critical as we continue to deal with this topic.
Relationships between universities and industry is at the heart of almost everything that we do as a profession. Obviously, developing and maintaining positive working relationships is key to success in our profession. The Board believes that we need to do more to promote a healthy dialogue between the parties on important issues of common concern. We believe that such a conversation could help avoid many of the pitfalls and problems that often result from a lack of communication and understanding on our potential partner’s perspective. Lee Heiman, Vice President for Industry Relations has engaged with LES on a possible joint Industry summit. Conversations are still preliminary but the idea sounds promising. We will be sure the membership is up to date on this concept as it evolves.
In the area of general business activities, the Board unanimously approved the slate for open positions for the 2009 Board of Trustees. The petition process is open and you can read more about this here. The 2009 Annual Meeting and Marketing add-on course budgets were approved.
As always, feel free to submit your comments or questions to this summary. Maintaining two-way communication between the Board of Trustees and membership is a priority.