Marketing Course

Sunday, February 20
7:30 a.m. – 4 p.m.
Jackson, Third Floor

Before you can discuss a patent with an inventor or negotiate a license for a technology, you need to engage your audiences to start the conversation about your services and inventions. Branding and marketing are all about jump-starting these conversations.

Through the AUTM Marketing Course, you’ll learn about results-driven marketing strategies and tactics that you can start applying right away.

In this one-day, intensive session, instructors cover a full-range of topics, including:

• What are branding and marketing? How are they different and how can you use them to advance your goals?
• What are strategies and tactics for branding your technology transfer office?
• What are useful, proven methods for marketing your technology portfolio?
• What are ways to position and market the full range of your institution’s unique assets?
• How can you maximize the effectiveness of your marketing efforts, from planning to assessing results?

Through presentations, case studies and hands-on group work, you will return to your office with new skills, tools, and ideas to help accomplish your organization’s goals.

View Faculty  

Sunday, February 20

7:30 – 7:50 a.m.	Welcome and Introductions
7:50 – 9:15 a.m.	Branding and Marketing Your TTO
9:15 – 9:30 a.m.	Break
9:30 – 10:30 a.m.	Market Research and Strategic Planning
10:30 – 10:45 a.m.	Break
10:45 a.m. – Noon	Executing Your Technology Marketing Plan
Noon – 1 p.m.	Lunch
1 – 2:30 p.m.	Developing a Strategy
2:30 – 2:45 p.m.	Break
2:45 – 4 p.m.	Parking Lot Panel Discussion and Conclusion