• Develop and provide resources and support for every career stage, across all organization sizes and types, with a diversity of subject matter.
• Create, grow and cultivate AUTM’s Body of Knowledge.
• Deliberately evolve AUTM products, tools, and services to ensure relevance to members and stakeholders.
• Improve accessibility of resources.

Goal 2 — Promote the Value Across the Breadth of Technology Transfer: Stakeholders will support the advancement of Technology Transfer because they understand it and its value to society.

• Execute a unified strategic communications plan for internal and external stakeholders to ensure awareness and a positive brand image of AUTM.
• Leverage relationships with stakeholder groups to improve the understanding of the societal benefit and economic impact across the breadth of technology transfer.
• Broaden the definition of success across the breadth of contemporary technology transfer.
• Increase understanding and support of the role of technology transfer among senior university administrators, policy makers, and the general public.
• Promote the value of professional recognition and credentials.

• Ensure the integrity of enabling legislation, such as the Bayh-Dole Act.
• Contribute to the robustness of intellectual property systems.
• Facilitate engagement in policy development.
• Collaborate with organizations focusing on shared issues.

• Engage with industry to add value to Goals 1, 2 and 3.
• Expand partnerships with organizations that complement
  AUTM’s mission and that add value to Goals 1, 2 and 3.
• Broaden AUTM’s sources of revenue to ensure a strong and stable organization.