Add-On Courses

AUTM Annual Meeting

Training at All Levels on the Hottest Topics

The AUTM Annual Meeting is organized and developed by experienced technology transfer professionals who represent a range of institutions — large, small, public and private universities, industry representatives, government agencies and hospitals and research institutions. Your colleagues work hard to ensure that the AUTM Annual Meeting includes timely, relevant sessions to help you succeed in technology transfer.

The training you receive at the AUTM Annual Meeting can help you prepare for increased responsibility or even your next position. 

2020 Add-On Courses

(Additional fees, meals included, seating limited)
View Course Fees
AUTM Marketing Course
Sunday, March 8
7:30 a.m. – 4 p.m. 
Before you can discuss a patent with an inventor or negotiate a license for a technology, you need to bring your contacts to the table to start a conversation. And getting them in the door is what branding and marketing are all about.
This course offers a view into the importance and impact of results-driven marketing strategies that you can start applying right away.
In this one-day, intensive session, instructors cover a full-range of topics, including:
  • An overview of marketing and branding concepts
  • Strategies for branding the technology transfer office
  • Practices for marketing individual technologies
  • Planning, executing and measuring marketing effectiveness
  View the Schedule
Through presentations, stories and hands-on group work, you will return to your office with the start of a branding and marketing plan tailored to fit your organization’s needs and goals. 
Seating is limited, so sign-up now.

AUTM Negotiation Strategies and Tactics Course
Tuesday, March 10
2 – 5:30 p.m.
Whether you work for a university or within industry, licensing and other corporate engagement professionals are subject to internal and external pressures that influence their ability to negotiate effectively. This new course will provide perspectives into the art and science of negotiations. It will examine these influences, and addresses ways to minimize their effect, or use them to advantage success. It will provide an opportunity for attendees to introspectively explore their own negotiation style and identify personal strengths and weaknesses.  

Organizational spheres of influence will be examined to understand the goals and expectations of various stakeholders (senior leadership, supervisors, colleagues, inventors, and the local business community) with an eye toward balancing orthogonal stakeholder interests and influences in the course of a negotiation. Attendees will consider ways to effectively negotiate with their counterparts even when they possess different negotiation styles and organizational influences. The course concludes with techniques for dealing with difficult people and difficult situations.  

AUTM Technology Valuation Course
Sunday, March 8
7:30 a.m. – 4 p.m. 
Our Technology Valuation Course offers the fundamentals as applied to academic licensing. We’ll examine concepts such as valuation versus pricing and risk, and cover a series of valuation methodologies, including cost, industry standards (comparables), rules of thumb, discounted cash flow and equity. The first segment ends with a review of payment structures within a license. 

The second segment offers two, real-world case studies. Attendees will be split into groups to develop license term proposals for the two sample technologies. If you have, or will have, responsibility for negotiating licenses, the Valuation Course is for you.
View the Schedule
Before registering, note that you should ideally have a basic familiarity with the structure and payment mechanisms used in a license, and be proficient in web searching and Excel spreadsheets. As a prerequisite to the course, attendees will have access to AUTM’s four-part Technology Valuation webinar package, a $525 value. 

AUTM/LES CLP Exam Review Course
Sunday, March 8
8:00 a.m. to 5:00 p.m.
(separate registration required with LES)

The CLP Exam Review Course prepares you for the CLP exam. Taught by experienced CLP-certified professionals, the course emphasizes the eight CLP domains and the practice exam questions. The one-day review also includes access to the Virtual Knowledge Community, which provides more than 12 hours of content preparation, collaborative groups, interactive quizzes, discussion forums and expert faculty Q&A. Advance registration is required through the Licensing Executives Society (USA and Canada) Inc.

Annual Meeting Sponsors

Elanco Animal Health
Osage University Partners
Amster, Rothstein & Ebenstein LLP
Burford Capital
Parker Highlander PLLC
Boehringer Ingelheim Pharmaceuticals Inc.
Marshall Gerstein
Michael Best & Friedrich
Bereskin & Parr LLP
Novartis Institutes for BioMedical Research
Hamilton Brook Smith Reynolds
Eli Lilly and Company
BCC Research
Schwegman Lundberg & Woessner
Blank Rome LLP
Baker Donelson
Casimir Jones, SC
Royalty Pharma
Smith, Gambrell & Russell
Pabst Patent Group LLP
Quarles & Brady LLP
Hodgson Russ LLP
TreMonti Consulting LLC