Add-On Courses

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AUTM Annual Meeting

Training at All Levels on the Hottest Topics

The AUTM Annual Meeting is organized and developed by experienced technology transfer professionals who represent a range of institutions — large, small, public and private universities, industry representatives, government agencies and hospitals and research institutions. Your colleagues work hard to ensure that the AUTM Annual Meeting includes timely, relevant sessions to help you succeed in technology transfer.

The training you receive at the AUTM Annual Meeting can help you prepare for increased responsibility or even your next position. 


2020 Add-On Courses

(Additional fees, meals included, seating limited)
View Course Fees
AUTM Marketing Course
Sunday, March 8
7:30 a.m. – 4 p.m. 
Before you can discuss a patent with an inventor or negotiate a license for a technology, you need to bring your contacts to the table to start a conversation. And getting them in the door is what branding and marketing are all about.
 
This course offers a view into the importance and impact of results-driven marketing strategies that you can start applying right away.
 
In this one-day, intensive session, instructors cover a full-range of topics, including:
 
  • An overview of marketing and branding concepts
  • Strategies for branding the technology transfer office
  • Practices for marketing individual technologies
  • Planning, executing and measuring marketing effectiveness
  View the Schedule
Through presentations, stories and hands-on group work, you will return to your office with the start of a branding and marketing plan tailored to fit your organization’s needs and goals. 
 
Seating is limited, so sign-up now.

AUTM Negotiation Strategies and Tactics Course
Tuesday, March 10
2 – 5:30 p.m.
This course builds on the Fundamentals of Negotiation, delving deeper into specific strategies and tactics. The course covers advanced negotiation techniques, including elements of collaborative and competitive negotiations. Avoiding and surviving competitive negotiation situations are examined, and alternative solutions to commonly negotiated licensing terms (financial and non-financial) are debated. Techniques for negotiating with faculty and start-up companies are also explored. This course empowers those who negotiate regularly, regardless of experience level.
 
AUTM Technology Valuation Course
Sunday, March 8
7:30 a.m. – 4 p.m. 

Our Licensing Valuation Course teaches the fundamental principles of how to go about constructing the various financial terms that go into a license. The first half of the course examines concepts such as valuation versus pricing and risk, and then covers a series of valuation methodologies, including cost, income, industry standards (comparables), rules of thumb, discounted cash flow and equity. The first segment concludes with a review of payment structures within a license and shows the financial flows under a typical academic-stage life sciences license. 

The second half of the course will focus on practical applications of the material, including real-world case studies. The class will be divided into groups to develop license term proposals for the two technologies that will be discussed by the class.


View the Schedule
If you have, or will have, responsibility for negotiating licenses or would like to learn more about the process, then the Licensing Valuation Course is for you. You should have a basic familiarity with the structure and payment mechanisms used in a license and be proficient in web searching and Excel spreadsheets. As a prerequisite to the course, attendees will have access to the Technology Valuation four-part series webinar package, a $525 value. ​

AUTM/LES CLP Exam Review Course
Sunday, March 8
8:00 a.m. to 5:00 p.m.
(separate registration required with LES)

The CLP Exam Review Course prepares you for the CLP exam. Taught by experienced CLP-certified professionals, the course emphasizes the eight CLP domains and the practice exam questions. The one-day review also includes access to the Virtual Knowledge Community, which provides more than 12 hours of content preparation, collaborative groups, interactive quizzes, discussion forums and expert faculty Q&A. Advance registration is required through the Licensing Executives Society (USA and Canada) Inc.
 


Annual Meeting Sponsors

AstraZeneca
Elanco Animal Health
Osage University Partners
Amster, Rothstein & Ebenstein LLP
NIIMBL
Burford Capital
Merck
Parker Highlander PLLC
Boehringer Ingelheim Pharmaceuticals Inc.
Marshall Gerstein
Michael Best & Friedrich
LifeArc
Polsinelli PC
Bereskin & Parr LLP
Novartis Institutes for BioMedical Research
Oblon
Hamilton Brook Smith Reynolds
Eli Lilly and Company
BCC Research
AbbVie
Schwegman Lundberg & Woessner
Blank Rome LLP
MPEG LA LLC
Baker Donelson
Casimir Jones, SC
Royalty Pharma
Smith, Gambrell & Russell
Pabst Patent Group LLP
CrossPond Law
Quarles & Brady LLP
Hodgson Russ LLP
Wellspring
TreMonti Consulting LLC