AUTM Marketing Course Agenda
 

AbbvieLilly
AUTM Annual Meeting

AUTM Marketing Course Agenda

Sunday, March 8
7:30 a.m. – 4 p.m. 
 
 

Sunday, March 8

7:30 – 8 a.m. Welcome and Introductions
8 – 9:15 a.m. Branding and Marketing Your TTO
9:15 – 9:30 a.m. Break
9:30 – 10:30 a.m. Market Research and Strategic Planning
10:45 a.m. – Noon  Executing Your Technology Marketing Plan
Noon – 1 p.m.  Lunch
1 – 2:30 p.m.    Developing a Strategy
2:30 – 2:45 p.m.   Break
2:45 – 4 p.m. Parking Lot Panel and Closing Remarks


Annual Meeting Sponsors

AstraZeneca
Elanco Animal Health
Osage University Partners
Amster, Rothstein & Ebenstein LLP
NIIMBL
Burford Capital
Merck
Parker Highlander PLLC
Boehringer Ingelheim Pharmaceuticals Inc.
Marshall Gerstein
Michael Best & Friedrich
LifeArc
Polsinelli PC
Bereskin & Parr LLP
Novartis Institutes for BioMedical Research
Oblon
Hamilton Brook Smith Reynolds
Eli Lilly and Company
BCC Research
AbbVie
Schwegman Lundberg & Woessner
Blank Rome LLP
MPEG LA LLC
Baker Donelson
Casimir Jones, SC
Royalty Pharma
Smith, Gambrell & Russell
Pabst Patent Group LLP
CrossPond Law
Quarles & Brady LLP
Hodgson Russ LLP
Wellspring
TreMonti Consulting LLC