AUTM Marketing Course Agenda
 

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AUTM Annual Meeting

AUTM Marketing Course 

Course Agenda
Sunday, February 10
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Sunday, February 10

8:00 a.m. – 9:45 a.m. Section 1 – Branding and Marketing Your Technology Transfer Office
  • Defining branding and its purpose
  • Determining your mission and vision
  • Developing a brand platform    
Speakers
Alyssa Amen, NUtech Ventures
Amber Shinn, MSU Innovation
Paul Tumarkin, University of Arizona
9:45 a.m. – 10:15 a.m. Section 2 – Technology Marketing
  • Market research
  • Disclosures and assessments
  • Measures of success    
Speakers
Su Jun Lim, Michigan State University
Quentin Thomas, Emory University 
Harl Tolbert, Penn State
10:15 a.m. – 10:45 a.m. Morning Break
10:45 a.m. – 11:30 a.m.  Section 2 – Technology Marketing (cont’d.)

Speakers
Su Jun Lim, Michigan State University
Quentin Thomas, Emory University 
Harl Tolbert, Penn State
11:30 a.m. – Noon Section 3 – Technology Marketing
  • Developing marketing materials
  • Researching audiences
  • Collecting and managing leads    
Speakers
Alyssa Amen, NUtech Ventures 
Su Jun Lim,  Michigan State University
Quentin Thomas, Emory  University
Paul Tumarkin, University of Arizona
Noon - 1:00 p.m.  Lunch
1:00 p.m. - 2:00 p.m.    Section 3 – Technology Marketing (cont’d)

Speakers
Alyssa Amen, NUtech Ventures 
Su Jun Lim,  Michigan State University
Quentin Thomas, Emory  University
Paul Tumarkin, University of Arizona
2:00 p.m. – 3:00 p.m.   Section 4: Selling, CRM and Post Deal Support
  • Sales process
  • Engaging prospects    
Speaker
Paul Tumarkin, University of Arizona
3:00 p.m. - 3:30 p.m. Afternoon Break
3:30 p.m. – 5:00 p.m.   Section 5: Your Marketing Plan
  • Tying it all together
  • Creating a budget and marketing plan
All speakers


Annual Meeting Sponsors

MedImmune
Elanco Animal Health
Osage University Partners
Relay Medical Corp
Burford Capital
Boehringer Ingelheim Pharmaceuticals Inc.
Parker Highlander PLLC
Merck
Pfizer Inc
Servier
Marshall, Gerstein & Borun LLP
Michael Best & Friedrich LLP
NIIMBL
MTI Biotech
VentureWell
LifeArc
Bereskin & Parr LLP
Schwegman Lundberg & Woessner
AbbVie
Hamilton Brook Smith Reynolds
Novartis
Eli Lilly and Company
University of Toledo
Sanofi
Oblon, McClelland, Maier & Neustadt LLP
Blank Rome LLP
Aird & McBurney LP
Fish & Richardson PC
Polsinelli PC
MPEG LA LLC
Baker, Donelson, Bearman, Caldwell & Berkowitz
Pabst Patent Group LLP
Croda
CrossPond Law
Smith, Gambrell & Russell
Hodgson Russ LLP
Quarles & Brady LLP
Wellspring