Storytelling for Impact
Date: June 13, 2023 (Tuesday)
Time: 12:00 – 1:00 PM Eastern
Cost: Members: $0, Non-Members: $225
New Member Benefit! When you join AUTM, live webinars are included in your membership fee.
The need to demonstrate the impact and value of technology transfer through compelling stories has emerged as a recurring theme. However, distilling often complex information into narratives and delivering engaging, accessible stories in high-stakes situations can be a challenge, particularly for those unfamiliar with storytelling techniques.
This webinar will include practical case studies to illustrate the strategies available, highlighting a successful use of storytelling and also pitfalls to avoid, so you can quickly harness and apply the power of storytelling in your own work.
- Understand why the sequence - not merely the substance - of stories is so important for listener engagement.
- Identify why “storylisteners” should be the heroes of your stories and how to focus on their priorities.
- Describe common mistakes storytellers make, how to avoid them and what to do instead.
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- Mark Bayer, President, Bayer Strategic Consulting
- RK Narayanan, Senior Director, Business Development and Technology Transfer, Cold Springs Harbor Laboratory
A former chief of staff in the U.S. Senate and House of Representatives, Mark Bayer is president of Bayer Strategic Consulting. Mark is a new member of AUTM, and he helps research universities, institutes and companies get funding, demonstrate the positive, real-world impact of their work, and effectively build and manage stakeholder relationships. Mark is an international keynote speaker, course presenter and workshop provider specializing in science communication, science policy and the art and science of persuasion. He has appeared in Science, Forbes, The New Yorker, Barron’s, and other publications. Mark serves as a guest lecturer in the Science Policy Bootcamp course at Cornell University's Meinig School of Biomedical Engineering and, since 2018, he has hosted the weekly podcast When Science Speaks, where he explores science communications and career opportunities for scientists outside academia. Mark is a graduate of Cornell University and earned his Master in Public Policy at Harvard University's Kennedy School of Government.
RK Narayanan is Senior Director, Business Development and Technology Transfer at Cold Spring Harbor Laboratory (CSHL), a biomedical research and education institution in Long Island, NY with programs in cancer, neuroscience, plant biology and quantitative biology. RK joined CSHL in 2017. RK has a great time building relationships with the amazing scientists at CSHL, partnering with industry and investors, making deals with a long-term view.
RK is an experienced technology transfer professional, with 20+ years of experience in life sciences research, including postdoctoral research in neuroscience and oncology at MIT and MGH, and 10+ years of licensing expertise. Prior to joining CSHL, RK was a Technology Manager at University of Illinois, Urbana-Champaign, where he obtained his MBA. RK also holds a PhD in Molecular and Cellular Biology from the University of Arizona.
RK is active as an AUTM member and volunteers on the Better World Project Committee and the Eastern Region Planning Committee and is the chair of the Mentorship Committee.