Power of Communication Instructor

Helio Fred Garcia 
For more than 40 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world. 

He is the author, most recently, of Words on Fire: The Power of Incendiary Language and How to Confront It, published by Radius Book Group in 2020. He is also the author The Agony of Decision: Mental Readiness and Leadership in a Crisis, Logos Institute for Crisis Management and Executive Leadership Press, 2017. That book was named one of the Best Crisis Management Books of All Time (#2 of 51) by Book Authority, the leading non-fiction recommendation site. A Chinese language translation was published in 2020 by the Posts & Telecom Press in Beijing. Prior to this, Fred wrote The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively, FT Press, 2012. That book was one of eight Leadership titles on the United States Marine Corps Commandant’s Professional Reading List from 2013 to 2017. It was published in Chinese in 2014 by Pearson Education Asia Ltd. in Hong Kong and Publishing House of Electronics Industry in Beijing. 

Fred is president of the crisis management firm Logos Consulting Group and executive director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents. 

Fred has 40 years of experience counseling securities firms, banks, insurance companies, specialized financial and professional service firms, corporations, not-for-profits, and governments. He has particular expertise in crisis, change, and risk management; crisis communication; international security issues; international financial transactions; corporate governance; business ethics; and executive leadership. 

Fred has coached more than 400 CEOs of major corporations, plus thousands of other high-profile people in other complex fields, including doctors, scientists, lawyers, financial executives, military officers, and government officials.  These executives, on six continents, were in industries as diverse as pharmaceuticals, energy, heavy manufacturing, biotechnology, computer software, financial services, law firms, advertising agencies, religious denominations, universities, and not-for-profit advocacy groups.  In the 1980s he worked at leading public relations firms and served as head of public relations for a global investment bank and for a large public accounting firm.  Through the 1990s Fred headed the crisis practice of a leading strategic communication consulting firm. 

Fred is a highly sought keynote and motivational speaker. He has keynoted major conferences and events in the United States, South America, Europe, Africa, the Middle East, and Asia. Fred speaks about leadership communication, crisis management, business ethics, journalist/source relationships, and ways to maintain trust in difficult situations.