Marketing Course Schedule-at-a-Glance
Le Centre Sheraton Montreal Hotel
Montreal, Quebec, Canada
Before you can discuss a patent with an inventor or negotiate a license for a technology, you need to bring your contacts to the table to start a conversation. And getting them in the door is what branding and marketing are all about.
This course offers a view into the importance and impact of results-driven marketing strategies that you can start applying right away.
In this one-day, intensive session, instructors cover a full-range of topics, including:
- An overview of marketing and branding concepts
- Strategies for branding the technology transfer office
- Practices for marketing individual technologies
- Planning, executing and measuring marketing effectiveness
Through presentations, stories and hands-on group work, you will return to your office with the start of a branding and marketing plan tailored to fit your organization’s needs and goals.
*Tentative schedule, program subject to change
Wednesday, May 20
|8 – 9:15 a.m.
||Introductions/Branding and Marketing Your TTO
|9:15 – 9:30 a.m.
|9:30 – 10:30 a.m.
||Market Research & Strategic Planning
|10:30 – 10:45 a.m.
|10:45 a.m. – Noon
||Executing Your Technology Marketing Plan
|Noon – 1 p.m.
|1 – 2:30 p.m.
||Developing a Strategy
|2:30 - 2:45 p.m.
|2:45 – 4:00 p.m.
||Parking Lot Panel and Closing Remarks