Canadian Region Meeting - Marketing Course 

Marketing Course Schedule-at-a-Glance

May 20 (Wednesday)
Le Centre Sheraton Montreal Hotel 
Montreal, Quebec, Canada 

Before you can discuss a patent with an inventor or negotiate a license for a technology, you need to bring your contacts to the table to start a conversation. And getting them in the door is what branding and marketing are all about.
This course offers a view into the importance and impact of results-driven marketing strategies that you can start applying right away.
In this one-day, intensive session, instructors cover a full-range of topics, including:
  • An overview of marketing and branding concepts
  • Strategies for branding the technology transfer office
  • Practices for marketing individual technologies
  • Planning, executing and measuring marketing effectiveness
Through presentations, stories and hands-on group work, you will return to your office with the start of a branding and marketing plan tailored to fit your organization’s needs and goals. 
View Faculty
*Tentative schedule, program subject to change

Wednesday, May 20

8 – 9:15 a.m. Introductions/Branding and Marketing Your TTO
9:15 – 9:30 a.m. Break           
9:30 – 10:30 a.m. Market Research & Strategic Planning     
10:30 – 10:45 a.m.   Break           
10:45 a.m. – Noon Executing Your Technology Marketing Plan
Noon – 1 p.m. Lunch 
1 – 2:30 p.m. Developing a Strategy
2:30 - 2:45 p.m. Break
2:45 – 4:00 p.m.     Parking Lot Panel and Closing Remarks