Software Licensing — from the Basics to Complex

October 21-22
Portland Marriott Downtown Waterfront
Portland, Oregon
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Full Program details coming soon! The AUTM Software Course is designed specifically for university licensing professionals who work with software and other information assets. Ideal for both newcomers and experienced practitioners, the course provides an overview of basic principles and a study of best practices, emerging models, and actual cases. You will leave with the tools to handle basic to complex software asset management and licensing situations.

Monday, October 21

7:00 - 8:00 a.m.	Breakfast on Your Own (Coffee and Tea Service Available)
8:00 - 9:15 a.m.	Welcome & Introduction
9:30 - 10 a.m.	Networking Break
8:15 - 9:15 a.m.	Open Source - 1: Legal, Ecosystems, Translational Support, Metrics
9:15 - 10:15 a.m.	Break
10:15 - 10:45 a.m.	Artificial Intelligence I: Monetization of AI and Business Models
10:45 - 11:45 a.m.	Strategies for Licensing Software: Software licensing strategic considerations and examples
11:45 a.m. - 12:00 p.m.	Morning Q&A: Ask the Experts
12:00 - 1:30 p.m.	Lunch – Networking with all AUTM University Attendees
1:30 - 2:30 p.m.	Data Licensing/Health Platforms: Licensing practices and consideration for Data, Health Data and Related Options and platforms. A detailed discussion on approaches to licensing and collaboration on health data projects for PI’s, institutions, and partners. This session will include a presentation on key considerations when evaluating the potential to license health data and technical approaches and partnerships that may be solutions. University-based policies, consents and ecosystem partners needing to be engaged will be discussed and reviewed, projects and approaches.
2:30 - 3:30 p.m.	Extended Reality (XR/VR/AR): Licensing opportunities and practices in XR
3:30 - 4:00 p.m.	Break
4:00 - 5:00 p.m.	Open Science/Open Records: Discussion on changes with respect to open science and open records as it relates to content and software licensing.
5:30 - 6:30 p.m.	Networking Reception

 

Tuesday, October 22

7:00 - 8:00 a.m.	Breakfast on Your Own (Coffee and Tea Service Available)
8:00 - 9:00 a.m.	Artificial Intelligence II: Policy & Governance Considerations, European Framework
9:00 - 10:15 a.m.	Cloning is not an Option: Finding Efficiencies in Licensing Operations and Software Marketing: At the AUTM 2024 annual meeting, AI dominated discussions, and underscored the need for TTOs to find ways to leverage the power of AI to make our work more efficient. This session will highlight how TTOs are embracing AI for Operations and Marketing opportunities, and the difference between using AI to empower the TTO staff and managing it as innovation.
10:15 - 11:00 a.m.	Break
11:00 a.m. - 12:00 p.m.	Open Source – II: Legal, Ecosystems, Translational Support, Metrics
12:00 - 1:30 p.m.	Lunch
1:30 - 2:30 p.m.	Creative Works Licensing; Licensing TMs: There and Back Again: If all the TTO ever handled were patent disclosures and prosecutions, our jobs would be pretty straightforward. The reality is, our offices get asked to handle the full breadth of intellectual creation coming out of the university, and that can mean working on unusual, creative, and sometimes downright strange works toward transfer. In this session, we’ll explore working with two other types of assets that have a lot in common with software licensing: Creative works/copyright, and trademarks. In Part 1, Creative Works, we’ll explore current best practices and considerations in licensing copyright materials and creative works, including how a background in software licensing can help prepare you for working with these assets. In part 2, Trademarks, we’ll discuss how TTOs handle trademarks as assets and licensing opportunities, including variance among institutions.
2:45 - 3:15 p.m.	Break
3:15 - 4:15 p.m.	Closing – Ask the Experts
4:15 - 4:20 p.m.	Wrap Up and Conculstion
4:20 p.m.	Course Concludes