Branding Guidelines

AUTM Style Guide

This guide was developed by AUTM’s Marketing and Communications team to help AUTM staff and Association stakeholders prepare content for publication — from website copy to meeting abstracts, emails and social media.
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In it, you will find AUTM’s preferred style for punctuation, spelling and terms related to technology transfer. It is based on the Associated Press stylebook, but there are some exceptions.

Thoughtful writing is the foundation for great communication and promotion, both of which work to support the Association’s health and longevity through increased membership and meeting attendance. We encourage you to refer to this guide often whenever you are preparing work for the Association. 

If you have questions or suggested additions, please contact the Marketing team.