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Monday, December 9
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| 8:30 – 9 a.m. |
Registration |
| 9 – 9:05 a.m. |
Welcome and Introductions
All-Day Moderators:
Clay Christian, Tulane University School of Medicine
Jeanette Weiland, Senior Director, Bio Business Development & Strategy, New Orleans Business Alliance |
| 9:05 – 9:30 a.m. |
Corporate Engagement Overview and Life Cycle
As the scope of technology transfer/knowledge transfer has expanded, so has the breadth of the lifecycle of the corporate engagement – and how we handle them. This session will provide a quick overview to help set the stage for the full day of best practices and information that follows.
Instructor:
Sacha Patera, Rutgers Corporate Engagement Center​ |
| 9:30 - 10:15 a.m. |
How to Do Your Homework
Industry partners are looking at technologies earlier in the innovation life-cycle more than ever before. Additionally, the increasing commonality of Industry-Academic partnerships requires the savvy university work to differentiate your asset in order to even land a first meeting. This panel of industry experts will share their needs when they are approached about possible academic opportunities, including: identifying common (and specific) areas of interest, preparation of appropriate marketing materials (Non-Confs. vs. Pitch Decks), the importance of competitive intelligence, and key data needed.
Instructor:
Sharon Semones, Eli Lilly |
| 10:15 – 10:45 a.m. |
Networking Break |
| 10:45 a.m. – 11:30 a.m. |
Partnering on Campus
So you’ve decided to work towards bringing a confluence of corporate and investment partners to campus, and don’t know what this should look like – or what the first step would even be to figure it out? This session will help you think through the best possibilities for your institution, and provide you with take-away ideas you can implement after learning from real-world successes… and not-so-successes!
Instructor:
Marc Sedam, University of New Hampshire |
| 11:30 a.m. – 12:15 p.m. |
Partnering Off Campus
When trying to initiate new corporate relationships, “partnering forums” – such as at the AUTM annual meeting, or industry events like BIO – can be offer some of the best ROI. They can also be overwhelming, especially as you are just starting to build your corporate engagement enterprise. And if successful, they can lead to invitations to make corporate site visits. This is your opportunity to learn from the experiences of others and be ahead of the game as you venture beyond the home turf to make valuable connections for your institution.
Instructor:
Doug Hockstad, Tech Launch Arizona |
| 12:15 – 1:30 p.m. |
Lunch |
| 1:30 – 2:30 p.m. |
How to Do Follow-up
After meeting with a potential partner and learning their specific needs, the deeper dive into your assets and strengths begins. Managing follow-up is especially important after high-volume events like partnering forums. Strategies for follow-up from academic and corporate perspectives will be provided, including: timelines, methods, types of info to provide, and tactics for managing high-volume events.
Instructor:
Clay Christian, Tulane University School of Medicine |
| 2:30 – 3 p.m. |
Alliance Management
Hooray – You’ve had a success and now have an agreement signed and a formal corporate engagement moving forward. But your work has just begun! Our world now involves constant strategic thinking on alliance management, ensuring the ongoing needs of our partners are being met, and creation of an optimal enterprise experience that will keep a corporate partner engaging with your university over-and-over again -and this session is designed to give you the basics to be able to do so.
Instructor:
Kristine Haskett, Tulane University |
| 3 – 3:30 p.m. |
Networking Break |
| 3:30 –4:15 p.m. |
Metrics and Communicating Your Success
You’ve identified a partner (or more!), pitched them appropriately, been on and off campus, done your follow-up, formalized a relationship and initiated an alliance management strategy… <Whew>. Think you’re done? Not Quite! This team of experts will help you identify appropriate metrics to use, and then teach you how to communicate them in the most effective ways to promote your successes.
Instructors:
Nicole Honoree, Louisiana State University Health Sciences Center
Rohit Israni, Intel Corporation ​ |
| 4:15 – 5:15 p.m. |
The Conversation: Ways to Engage SME’s
After a day full of tools and tips, it’s time for us to wrap up with a peek into the format of AUTM’s 2020 offering of The Conversation: A Leadership Forum. Representatives from the SBIR programs at the NCI and NCATS will join a small company rep and Development/gifts officer on this highly interactive panel. The topic will center around ways we can work together to initiate more relationships with Small & Medium Enterprises (SME’s), that help them achieve their funding and commercialization goals and advance our corporate engagement initiatives.
Moderator:
Clay Christian, Tulane University School of Medicine
Speakers:
Katie Acuff, Tulane University
Cartier Esham, BIO
Lili M. Portilla, National Center for Advancing Translational Sciences, NIH
Michael Weingarten, NCI SBIR Development Center |
| 5:15 p.m. |
Course Adjourns and Closing Reception
Mix, mingle and network in a casual fashion - continue to analyze a topic from the day, advance an existing discussion or deal, or initiate a brand new collaboration. The possibilities are endless… |