Marketing Course Agenda

AUTM Annual Meeting

Marketing Course Agenda

Sunday, February 19
7:30 – 7:45 a.m. Welcome and Introductions
7:45 – 8:45 a.m. Branding and Marketing Your TTO
8:45 – 9:45 a.m. Marketing and Planning Impactful Events 
9:45 – 10:15 a.m. PR: Use the Press 
10:15 – 10:30 a.m. Break
10:30 – 11:30 a.m. Storytelling Strategies 
11:30  a.m. – 12:30 p.m.  Lunch
12:30 – 1:30 p.m.    Market Research and Invention Marketing 
1:30 – 2:15 p.m.   Making Use of Social 
2:15 – 2:45 p.m. Tools to Measure Your Impact 
2:45 – 3 p.m.  Introduction to Strategic Exercise 
3 – 3:15 p.m.  Break
3:15 – 3:45 p.m. Creating Your Strategic Plan 
3:45 – 4 p.m.  Parking Lot/ Panel Discussion and Conclusion 


Annual Meeting Sponsors

Amster, Rothstein & Ebenstein LLP
KPPB
AstraZeneca
Wellspring
Nighthawk
Syngenta
Osage University Partners
Cayuse
NIIMBL
Parker Highlander PLLC
Marshall Gerstein
Merck
KISSPlatform Europe BV
Quarles & Brady LLP
InfoEd
Blank Rome LLP
Elsevier
Novartis
Schwegman Lundberg & Woessner
NexsenPruet
Computer Packages, Inc.
NYU Langone
PhRMA
Astellas
Michael Best & Friedrich
LockeLord
Casimir Jones, SC
Nixon Peabody
Berggren
RWS
Boehringer Ingelheim Pharmaceuticals Inc.
LevelSet
Meta
Fox Rothschild LLP
Riverside Law
DRI Capital
LifeArc
McKool Smith
Dennemeyer & Co., LLC
Bereskin Parr
SVB
Gardner
Dickenson
Servier
Royalty Pharma
Aird McBurney
Conley
NLO
KSS