| 7:30 – 7:45 a.m. |
Welcome and Introductions |
| 7:45 – 8:45 a.m. |
Branding and Marketing Your TTO |
| 8:45 – 9:45 a.m. |
Marketing and Planning Impactful Events |
| 9:45 – 10:15 a.m. |
PR: Use the Press |
| 10:15 – 10:30 a.m. |
Break |
| 10:30 – 11:30 a.m. |
Storytelling Strategies |
| 11:30 a.m. – 12:30 p.m. |
Lunch |
| 12:30 – 1:30 p.m. |
Market Research and Invention Marketing |
| 1:30 – 2:15 p.m. |
Making Use of Social |
| 2:15 – 2:45 p.m. |
Tools to Measure Your Impact |
| 2:45 – 3 p.m. |
Introduction to Strategic Exercise |
| 3 – 3:15 p.m. |
Break |
| 3:15 – 3:45 p.m. |
Creating Your Strategic Plan |
| 3:45 – 4 p.m. |
Parking Lot/ Panel Discussion and Conclusion |