Week 3: Pitch Writing II – Mastering the Marketing Pitch ​(Week of October 28th)

Objective: Transform your AI-enhanced innovation summaries into persuasive marketing pitches and refine your pitching skills through hands-on exercises and personalized feedback.
  • Focus Areas This Week:
    • Be Pitch Perfect: Learn to transform AI-generated innovation summaries into compelling marketing pitches.
    • Storytelling with AI Insights: Use AI tools to extract industry insights that enhance the effectiveness and authenticity of your pitches.
  • Pitching Workshops (live sessions):
    • Participate in hands-on exercises to refine your AI skills in creating marketing pitches.
    • Receive personalized feedback to improve your use of AI tools to create compelling pitches.
Live Virtual Session: Tuesday, October 29  
(3 sessions offered in different time zones) (also recorded)
  • 3 - 4 p.m. Eastern US 
  • 3 - 4 p.m. Europe
  • 4 - 5 p.m. East Asia
Office Hours: Thursday, October 31
  • 12 Noon – 1:30 p.m. Eastern US 
  • 12 Noon – 1:30 p.m. Europe
  • 12 Noon – 1:30 p.m. East Asia
Pre-recorded content – Week 3: (90 minutes to complete)
  • Crafting the Perfect Pitch: Transform your innovation summaries into persuasive marketing pitches.
  • Storytelling with Data: Utilize data-driven insights to enhance your pitch's effectiveness and authenticity.
Pitching Workshops: Hands-on exercises to refine your pitching skills, with personalized feedback.