About Better World

Understanding a Better World

Technology transfer, the process of moving an idea from an academic lab to the marketplace, can be difficult to understand for those outside research .

That's why AUTM came up with the Better World Project (BWP) more than a decade ago, to illustrate the impacts of research commercialization on the world by sharing its successes.

Whether explaining the genesis of the Honeycrisp apple, or the founding of Google, these stories not only showcase the value of the technologies and their applications around the world, but also the important steps that build tech transfer success.  There are examples of unique funding obtained by researchers, key collaborations with industry and the many contributions of tech transfer offices that have helped bring the research to life.

Today, Better World's searchable database includes more than 450 stories and videos. Have a look.