Promote Your TTO More Effectively  

Make your tech transfer successes resonate across the university and beyond with journalism and storytelling techniques that grab the audience and make them want to learn more. This webinar, hosted by a Better World Project (BWP) committee member and communications professional, will use the BWP submission process as a template for teaching powerful frameworks and practical advice. Leave the webinar ready to submit an enticing BWP application. More broadly, you’ll be ready to gain the awareness and recognition your TTO deserves.

Date:  August 13, 2024
Time: 12 p.m. ET
Cost:  Members $0, Non-Members $225
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Learning objectives

• Apply the fundamentals of narrative and storytelling to all of your communications.
• Promote your TTO with powerful stories about licensed technologies, whether for a BWP submission or general marketing.
• Pitch your TTO stories effectively to journalists.

Presenters:

• Otto Pohl, Founder & Principal, Core Communications LLC

Presenter Bio:
Otto Pohl is a startup communications strategist and founder of Core Communications. His background as a journalist, serial entrepreneur, and Head of Communications for startups has made him a leading industry expert and gives him unique experience to help university-sourced innovators tell more effective stories to external audiences. He is a board member of the AUTM Better World Project and committed to helping universities innovate.